About Steve Jobs


The most successful in America information technology entrepreneur and inventor Steve Jobs was born in San Francisco in February 24, 1955 and death in Palo Alto, California in October 5, 2011 (Wikipedia, 2016) Jobs was adopted at birth due to his young mother was premarital pregnancy and unable to raise him. In seventeen years of his life, Jobs did not success his study and quitted his college after six months of study. At that time, his life was really dreadful back then. “I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.” (Standford Report, 2005). But Jobs has never regret about this decision. Subsequently, Jobs has become a successful business man without any degree certificate. He even proved that a certificate will not bring down your life to worst. His career highlights were the evidences of how he became famous and successful through the whole world national and international as well as successfully fitted in to the media climate.


Due to his career Steve Jobs was perfectly adequate to the media climate. Encyclopaedia Britannica, Terry Flew describes that Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. It brings together the “three C’s” – computing, communication, and content – and is a direct consequence of the digitization of media content and the popularization of the internet (Flew, 2016). Steve Jobs challenged movie, music, video games and left an enormous legacy across the media business with his Apple Company. In movie aspect, Jobs produced the very first computer-animated film, Toy Story and received the Academy Award for Best Animated Feature in 2001 (Jim, 2012). In music, Jobs had a huge impact on music industry, he created an Apple iPod which can transform the way consumers listen to music and how they purchase songs with iTunes. ITunes was the first viable digital music business model back then (Boorstin, 2011). Jobs made iTunes for consumers to distribute directly to bands without needing a label however the labels blame him for accelerating their demise (Boorstin, 2011). Jobs was brilliant to invent the very first technology and to develop for us. Moreover, in video games area Jobs had created iPod and iPad are not only for listening music also for gaming devices. The games in the app stored has helped create the massive new niche of “casual gaming.” Nintendo’s hand-held devices took a massive hit struggling to compete with Apple’s sleek gadgets. (Boorstin, 2011) Sum up all the media business Jobs had done, it can determine that Jobs was a very successful and an outstanding role model man that can be impersonate for. Even though not everyone can do it like what Jobs does, but “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” (BrainyQuote. 2016) This is Jobs advise to tell us not to give up and believe in yourself.

Media Convergence is not the only way that leaded him to a successful business man. Globalization is another feature that indicated the success of Jobs as a successful man to his career. He is a true Mr Globalization. Globalization is the tendency of investment funds and business to move beyond domestic and national markets to other markets around the globe, thereby increasing the interconnectedness of different markets. Globalization has had the effect of markedly increasing not only international rate, but also cultural exchange (Investopedia, 2016). At some time in the past, President Obama has mentioned, “by building one of the planet’s most successful companies from his garage, he exemplified the spirit of American ingenuity” (Schulman, 2011). In 2005, Steve Jobs gave a speech at Standford University (Standford report, 2005). He talked about his study, his failure and successful, love and loss as well as death. In 1980, Job’s apple company goes public with 4.6 million shares and Apple opens a plant in Singapore to manufacture circuit boards. In 1998, Jobs and his team had introduced iMac and within a year Apple cuts 400 of 1,400 jobs at its Cork manufacturing facility, which makes computers for European markets (Torres, 2013). These series of evidences proved enough that Jobs is fitted to globalization and he is a true Mr Globalization. Jobs once said, “It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now (). Jobs can create the world magically. He has a brilliant brain to create what we actually need instead of what we want; he now became the conversation in the world.


Last but not least, Steve Jobs has contributed to both the fourth estate and public sphere through his career and his success. From Wikipedia website, the definition of fourth estate (fourth power) is a societal or political force or institution whose influence is not consistently or officially recognized. It is most commonly referring to news media such as journalism or “the press” (Wikipedia, 2016). Jobs had communicated directly with a member for the fourth estate back then. Bloomberg News had picked up a rumor that Jobs needed a new liver and assigned a team of reporters to find out what happened. All the reaction that Jobs gave was irritated. He once said on the phone, “Why don’t you guys leave me alone – why is this important?” (Elmer-DeWitt, 2009). Another link that Jobs relation to fourth estate is The Wall Street Journal’s Yukari Iwatani Kane, the first detailed report about Job’s liver transplant has responded by Jobs to Kane through her email, “Much of your information is incorrect” (Elmer-DeWitt, 2009). After Job’s death, it delivered a huge emotional blow to the whole world with Facebook authored with “RIP Steve Jobs” messages. However, Jobs managed to create both the iPhone and iPad series and his technology became one of the world greatest companies during his diagnosis (iMourn, 2011). During all these articles seen by public, Steve Job had ties in the concept of public sphere. The understanding of public sphere is neither merely the public nor simply the conditions of equality and universal access that permit the free exchange of ideas; it also encompasses the actual process through which private individuals come together to form public opinion state by Murphy Thomas (Thomas, 2005). It is obvious from the previous article that creating people public opinion and to discuss their view about the article she wrote. Another case that Jobs contributed to public sphere is he participated demos and a Q&A session with members of the Macintosh team and even more he organized a meeting (face-to-face) for discuss an issue or a point made often by theorists of deliberative democracy (Green Agenda, 2016). Not surprisingly, Jobs has therefore successfully contributed to the fourth estate and public sphere throughout the evidences.


Steve Jobs was a skilled, intelligent information technology entrepreneur and inventor. He is also an outstanding brain that everyone admires at. His career was aimed and shaped into media climate perfectly. Thus he is a role model for me and he made my life changed into the positive way and he gave me hope. Jobs let us know that success will not come easily. Moreover, Jobs willingness to share his stories with us through the speech that he gave at Standford University. “it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.“ (Bort, 2015) This note me an idea of do not give up even we failed a lot of times because we will success lastly. He even taught us to live our live beautifully. From Steve Jobs’ career in media, he has made significant contributions to the media contribution and globalization with public sphere and the fourth estate.